Experiment 2: Email-first hero CTA

[slowe89]

Implements Experiment 2 — Email-First CTA on the EvalCase waitlist page. PR only — do not merge or deploy without Spencer OK.

Hypothesis: Cold visitors bounce on the scorecard + multi-field Priestley interview; an email-only above-the-fold capture should raise top-of-funnel.

What changed

• Hero primary CTA is now an inline Work email field + Send me the scorecard button.
• Posts via the existing FormSubmit AJAX helper to https://formsubmit.co/ajax/thespencerlowe@gmail.com.
• Hidden fields: _subject=EvalCase email-first CTA, _template=table, _captcha=false, _honey, source=evalcase-email-first, cta=hero-email-only.
• Email is the only required field (no budget, Q1–Q5, or maturity radios).
• Success copy: “Got it — we’ll reply from thespencerlowe@gmail.com with the scorecard link.”
• Secondary: “Or take the Eval Maturity Score first” → #scorecard (data-source=evalcase-scorecard).
• Tertiary: “Tell us more about your setup” → #waitlist (data-source=evalcase-waitlist).
• Scorecard (10 yes/no) and full Priestley waitlist form stay below / as secondary paths.
• Soft pricing table unchanged (Starter $4,997–$9,997 · Domain $12,000–$25,000 · Refresh $1,497–$3,997/mo · demand-test caveat · no payment here).

Proof

Hero desktop — email-only CTA visible without scrolling:

Hero desktop with work-email field and Send me the scorecard button above the fold

Hero mobile (375×667) — field stacked above button, both above the fold:

Hero mobile 375 width with stacked email field and submit button above the fold

Mocked submit success (no live lead sent):

Hero success state after mocked FormSubmit showing scorecard-link reply copy

Soft pricing honesty unchanged:

Early pricing table with estimated ranges and no-payment caveat

Repo copies: docs/experiment-2/hero-desktop.png, hero-mobile.png, hero-desktop-success.png, pricing-desktop.png.

Local verification

• Vite preview at 1280×800, 375×667, and 390×844: email field + button fully in the first viewport; scorecard starts ~1698px down on desktop.
• Mocked FormSubmit: hero POST goes to https://formsubmit.co/ajax/thespencerlowe@gmail.com with source=evalcase-email-first. No live inbox probe from this run.
• Scorecard still scores (70/100 fixture). Full Priestley form still succeeds independently.
• Production build succeeds. No SOLVD strings. No Vercel deploy from this run.

Acceptance

• Branch from default; PR open (not merged)
• Hero email-only FormSubmit → thespencerlowe@gmail.com
• source=evalcase-email-first on that submit
• Scorecard + Priestley retained below / secondary
• Soft pricing honesty preserved
• Screenshots in PR (hero desktop + mobile)
• No SOLVD; no ads; no deploy from this agent run

Orchestrator next (Spencer-gated)

Review → merge → Vercel Hobby auto/redeploy → probe FormSubmit tagged source=evalcase-email-first → log in week1 distribution file.

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