Founding 100 launch offer with a 14-day trial

apps/website/.env.example

@@ -7,3 +7,5 @@ PUBLIC_X_EVENT_CHECKOUT=
 PUBLIC_X_EVENT_LEAD=
 PUBLIC_X_EVENT_PRICING=
 PUBLIC_CF_BEACON=
+# Optional Cal.com or Calendly link for the Founding 100 setup call (otherwise booked by email)
+PUBLIC_FOUNDING_BOOKING_URL=

apps/website/marketing/grand-slam-offer.md

@@ -0,0 +1,117 @@
+# Godmode Grand Slam Offer (Hormozi, $100M Offers)
+
+Live since 2026-10-05 (site + X ads F1/F2). Goal: an offer so good that saying no feels stupid, without lowering the price.
+
+## 1. Where we stand (data since 2026-10-04)
+
+| | |
+|---|---|
+| Ad visitors | 373 (321 mobile = 86%, 37 desktop) |
+| Scrolled to any section | 32 visitors (~9%) |
+| Saw pricing | 14 views |
+| Checkout starts | 10 (9 from mobile, 0 from desktop) |
+| Real paid orders | 0 |
+
+What it means: people click, but the offer gives them no reason to act now, and most of them are on a phone where they cannot install a desktop app. Today we sell "software for $39/mo". Hormozi's rule: never discount, raise the value until the price looks like a mistake.
+
+## 2. Value equation, today vs. the new offer
+
+Value = (Dream outcome x Perceived likelihood) / (Time delay x Effort and sacrifice)
+
+| Lever | Today | New offer |
+|---|---|---|
+| Dream outcome | "AI coworker" (vague) | "10 hours back every week. Your first AI employee, working by Friday." |
+| Perceived likelihood | New product, no reviews, AI agents have burned people before | Founder builds your first agents with you, outcome guarantee, "we build it if it doesn't run" |
+| Time delay | Install, configure, figure out what to automate | First agent running in 48 hours, 9 ready-made agents, 25 copy-paste automations |
+| Effort and sacrifice | Desktop install from a phone, Claude plan on top, setup alone | Start on the phone, we send the download to your inbox, setup done with you, runs on the Claude plan you already pay for |
+
+## 3. Objections -> solutions -> bonuses
+
+| Objection (before / during / after) | Solution in the offer |
+|---|---|
+| "I'm on my phone" (86% of traffic) | Claim the seat on the phone, setup link and download land in your inbox, book the setup slot right on the success page |
+| "I don't know what to automate" | Founder setup session: you leave with 3 automations running |
+| "AI agents never work for real" | Running-in-48-hours guarantee + 10-hours-back guarantee |
+| "Is it safe to give it my passwords?" | Already solved by the vault; lead with it in copy ("the AI never sees your passwords") |
+| "Another subscription, plus Claude" | Founding price locked for life; "turns the Claude plan you already pay for into an employee" |
+| "Who are you? New company" | Direct line to the founder, private founders group, roadmap votes |
+| "It'll get worse / pricier later" | Price lock + every update included |
+
+## 4. The offer
+
+Name (MAGIC: Magnetic reason, Avatar, Goal, Interval, Container):
+
+**Godmode Founding 100: Hire your first AI employee this week. 10 hours back every week, or you pay nothing.**
+
+### What you get
+
+| | Comparable value |
+|---|---|
+| Godmode Pro, every feature: browser and computer use, its own Mac VMs, vault + 2FA, unlimited agents and automations, Slack/Telegram/Teams | $468/yr (list price) |
+| Bonus 1, Your First AI Employee, built with you: 20-min 1:1 setup with the founder, you leave with 3 automations running | $300 (automation freelancers charge $100+/h, 3 builds) |
+| Bonus 2, The Hire-in-a-Click library: 9 ready-made agents + the 25-automation playbook | $250 |
+| Bonus 3, Founding price lock: $29/mo (yearly) or $39/mo, never goes up while you stay | $240/yr once list goes to $49/$59 |
+| Bonus 4, Direct line to the founder: private Founders group, your feature requests jump the queue | $500/yr (priority support tier) |
+| **Total comparable value** | **$1,758 in year one** |
+| **You pay today** | **$0**, 14 days free, then $29/mo billed yearly or $39 monthly |
+
+### Guarantees (stacked)
+
+1. **14 days free.** Cancel in two clicks before day 14, pay nothing.
+2. **Running in 48 hours, or we build it for you.** If your first automation isn't running 48 hours after you install, the founder sets it up with you personally. (Service guarantee, costs us time, not money.)
+3. **10 hours back in 30 days, or every cent back.** Set up 3 automations (we help), and if Godmode hasn't saved you 10 hours in your first 30 paid days, email us for a full refund and keep the agents you built. (Conditional outcome guarantee; replaces the current 14-day refund for founders.)
+
+### Scarcity and urgency (both real)
+
+- **100 seats**, because the founder runs every setup session personally. Counter on the page reads from the orders table (we already had /api/offer for the old lifetime counter).
+- **Closes October 31 or at seat 100**, whichever first. After that: list price $59/mo or $49/mo yearly, no setup session, standard 14-day refund.
+
+## 5. Why it's "too good to be true" and still profitable
+
+- Cost of the bonuses is mostly founder time: 100 x 20 min = 33 hours, spread over 4 weeks. Bonus 2 already exists in the product. Bonus 3 costs nothing until we raise the price.
+- The outcome guarantee costs at most one refund of $39 / $348 per unhappy buyer. With a 7-day trial we have 0 paid; any lift beats that.
+- Setup calls are the best product research we can buy: 100 founders telling us what they automate.
+- Founders who are set up with 3 running automations churn far less (Hormozi's "virtuous cycle": commitment, results, retention).
+
+## 6. Funnel changes the offer needs
+
+1. Hero, pricing and final CTA switch to the Founding 100 stack with a live "x of 100 seats left" counter.
+2. Mobile: primary button "Claim my founding seat", subline "Start on your phone. We'll send the download to your inbox."
+3. Success page: book the setup slot (Cal.com or Calendly link) + download link + "first 3 automations" checklist; same in the welcome email.
+4. Stripe: trial 7 -> 14 days for founding checkouts; tag subscriptions with `founding=1` metadata for the price lock.
+5. Legal: refunds page gets the founding guarantee terms (30 paid days, 3 automations, full refund).
+6. Ads: new creatives with the value stack and the guarantee as hook; land on `https://usegodmode.com/?utm_...#pricing`.
+
+## 7. Ad copy (X, under 280 chars)
+
+**A, "too good to be true"**
+> This is either a pricing mistake or the best $29 you'll spend this year.
+> An AI employee that logs in, clicks and finishes your busywork.
+> I set up your first 3 automations with you. 10 hours back in 30 days or full refund.
+> 100 founding seats.
+
+**B, guarantee first**
+> 10 hours back in your first 30 days, or every cent back.
+> Godmode is an AI coworker that uses your computer like you do: your browser, your logins, your apps.
+> 14 days free. Founding price locked for life. 100 seats.
+
+**C, founder voice**
+> I'll personally set up your first AI employee.
+> 20 minutes, you leave with 3 automations running. If it doesn't save you 10 hours in a month, you get every cent back.
+> First 100 founders only. Then the price goes up.
+
+**D, math**
+> Executive assistant: $76,590/yr.
+> Godmode: $348/yr, works nights and weekends, never sees your passwords.
+> Founding 100: setup done with you, price locked for life, 10 hours back or your money back.
+
+**E, phone traffic**
+> Reading this on your phone? Good.
+> Claim a founding seat in 30 seconds, we send the Mac/Windows download to your inbox and set up your first 3 automations with you.
+> 14 days free. 100 seats.
+
+## 8. What would make it even stronger later
+
+- Proof: after the first 10 setups, screenshot real "hours saved" numbers and use them as the next ad wave.
+- Weekly group "build session" (one-to-many) once 1:1 setups run out, so the bonus scales past 100.
+- Annual-only "Founding 100 Pro+" with a done-for-you agent per quarter, as an upsell for the 10% who want more.

apps/website/src/components/sections/Faq.astro

@@ -1,6 +1,6 @@
 ---
 import Words from '../ui/Words.astro';
-import { PRICING, SITE } from '@/config/site';
+import { FOUNDING, PRICING, SITE } from '@/config/site';
 
 const { monthly, yearly } = PRICING.plans;
 
@@ -10,6 +10,11 @@ const faqs: { key: string; q: string; a: string }[] = [
     q: 'What exactly do I get?',
     a: `The Godmode desktop app for macOS, Windows and Linux (plus the headless server with its web dashboard), a license key, and every feature on this page, in every plan. Godmode Pro is $${monthly.price} a month, or $${yearly.price} a year ($${yearly.perMonth} a month), with every update while you’re subscribed.`,
   },
+  {
+    key: 'founding',
+    q: 'What is the Founding 100?',
+    a: `Our launch offer for the first ${FOUNDING.seats} customers, open until ${FOUNDING.endLabel}. You get Godmode Pro plus a ${FOUNDING.setupMinutes}-minute 1:1 setup call with the founder (you leave with ${FOUNDING.setupAutomations} automations running), the ready-made agents and playbook, a private founders group, and your price locked for as long as you stay subscribed. After the offer closes, Godmode Pro costs $${FOUNDING.listPrice.monthly} a month or $${FOUNDING.listPrice.yearly} a month billed yearly.`,
+  },
   {
     key: 'trial',
     q: 'How does the free trial work?',
@@ -63,7 +68,7 @@ const faqs: { key: string; q: string; a: string }[] = [
   {
     key: 'refund',
     q: 'What if it’s not for me?',
-    a: `During the trial, just cancel and you’re never charged. After your first payment, on any plan, email us within ${PRICING.guaranteeDays} days and we’ll refund it in full — no questions, no forms. Subscriptions can be cancelled anytime and keep working until the end of the period you paid for.`,
+    a: `During the trial, just cancel and you’re never charged. After your first payment, on any plan, email us within ${PRICING.guaranteeDays} days and we’ll refund it in full — no questions, no forms. Founding members get more: set up ${FOUNDING.setupAutomations} automations (we help), and if Godmode hasn’t saved you ${FOUNDING.outcomeHours} hours in your first ${FOUNDING.outcomeDays} paid days, we refund everything you paid. Subscriptions can be cancelled anytime and keep working until the end of the period you paid for.`,
   },
   {
     key: 'invoice',

apps/website/src/components/sections/FinalCta.astro

@@ -3,7 +3,7 @@ import Words from '../ui/Words.astro';
 import Icon from '../ui/Icon.astro';
 import Character from '../ui/Character.astro';
 import CheckoutButton from '../ui/CheckoutButton.astro';
-import { PRICING, yearlySavings } from '@/config/site';
+import { FOUNDING, PRICING, yearlySavings } from '@/config/site';
 ---
 
 <section class="relative overflow-hidden py-24 sm:py-32">
@@ -18,15 +18,16 @@ import { PRICING, yearlySavings } from '@/config/site';
     </div>
     <Words text="Stop doing work *a computer can do.*" class="h-display text-grad mx-auto mt-8 max-w-[13ch] !text-[clamp(42px,7vw,96px)]" />
     <p class="lead mx-auto mt-7 max-w-[560px]" data-reveal style="--d:300">
-      Hand it the busywork today. Tomorrow morning, it’s done — and your crew knows how you like it.
+      Claim a founding seat today. The founder sets up your first {FOUNDING.setupAutomations} automations with you, and if
+      Godmode doesn’t give you {FOUNDING.outcomeHours} hours back in {FOUNDING.outcomeDays} days, you pay nothing.
     </p>
     <div class="mt-10 flex flex-col items-center justify-center gap-3 sm:flex-row" data-reveal style="--d:450">
       <CheckoutButton plan="monthly" label={`Start ${PRICING.trialDays}-day free trial`} source="final" size="lg" />
       <CheckoutButton plan="yearly" label={`Or yearly — $${PRICING.plans.yearly.perMonth}/mo, save ${yearlySavings}%`} source="final" variant="ghost" size="lg" />
     </div>
     <p class="mt-6 flex items-center justify-center gap-2 text-[13px] text-muted" data-reveal style="--d:550">
       <Icon name="shield-check" size={14} class="text-brand" />
-      No charge today · cancel anytime before day {PRICING.trialDays} · secure checkout with Stripe
+      $0 today · price locked for life · {FOUNDING.seats} founding seats, closes {FOUNDING.endLabel}
     </p>
   </div>
 </section>

apps/website/src/components/sections/Hero.astro

@@ -4,7 +4,7 @@ import Words from '../ui/Words.astro';
 import Icon from '../ui/Icon.astro';
 import Character from '../ui/Character.astro';
 import CheckoutButton from '../ui/CheckoutButton.astro';
-import { PRICING } from '@/config/site';
+import { FOUNDING, PRICING } from '@/config/site';
 import chat from '@/assets/shots/chat.png';
 ---
 
@@ -54,9 +54,9 @@ import chat from '@/assets/shots/chat.png';
     </div>
 
     <ul class="mt-6 flex flex-wrap items-center justify-center gap-x-5 gap-y-2 text-[13px] text-muted" data-reveal style="--d:720">
-      <li class="flex items-center gap-1.5"><Icon name="check" size={14} class="text-brand" /> Then ${PRICING.plans.monthly.price}/mo, or ${PRICING.plans.yearly.perMonth}/mo yearly</li>
-      <li class="flex items-center gap-1.5"><Icon name="check" size={14} class="text-brand" /> Cancel anytime</li>
-      <li class="flex items-center gap-1.5"><Icon name="check" size={14} class="text-brand" /> macOS · Windows · Linux</li>
+      <li class="flex items-center gap-1.5"><Icon name="check" size={14} class="text-brand" /> Founder sets up your first {FOUNDING.setupAutomations} automations</li>
+      <li class="flex items-center gap-1.5"><Icon name="check" size={14} class="text-brand" /> {FOUNDING.outcomeHours} hours back in {FOUNDING.outcomeDays} days, or full refund</li>
+      <li class="flex items-center gap-1.5"><Icon name="check" size={14} class="text-brand" /> Then ${PRICING.plans.yearly.perMonth}/mo, locked for life</li>
     </ul>
   </div>