learn-google-analytics

Google Analytics learning resources

Links

• GA Home page: https://analytics.google.com/
• Analytics Help Center: https://support.google.com/analytics/

Official Google Documentation

• Google Analytics 4 Setup Guide

  • 👉 GA4 Setup: Covers how to create properties, add data streams, and configure tracking.

• Google Tag Manager (GTM) Help Center

  • 👉 GTM Help: Explains how to use GTM to deploy GA4 tags and events.

• GA4 Admin Settings

  • 👉 GA4 Admin controls: Detailed overview of roles, permissions, and account structure.

• Events in GA4

  • 👉 GA4 Events Guide: Explains automatically collected events, enhanced measurement, and custom events.

• Conversions in GA4

  • 👉 Conversions setup: How to mark events as conversions and measure business KPIs.

• Consent Mode (Privacy & GDPR)

  • 👉 Consent Mode: Guide to implement data collection in a privacy-friendly way.

• BigQuery Export

  • 👉 GA4 BigQuery Export: How to connect GA4 with BigQuery for advanced analysis.

Learning Resources

• Google Analytics Skillshop (Free Training)

  • 👉 Skillshop GA4 Courses: Official free courses with interactive labs and quizzes.

• GA4 for Beginners (Analytics Academy)

  • 👉 Google Analytics Academy: Covers fundamentals for new GA4 users.

• GA4 Measurement Protocol (for advanced event tracking)

  • 👉 Measurement Protocol Docs

Practice & Sandbox Resources

• Google Merchandise Store Demo GA4 Property (public demo data)

• 👉 GA4 Demo Account: You can practice reports and explorations on real e-commerce data.

• Tag Assistant (Chrome Extension)

  • 👉 Tag Assistant: Debug and validate GA4/GTM setup.

More Resources...

• Getting started: https://developers.google.com/analytics/learn/beginners/
• Analytics Help: https://support.google.com/analytics/topic/14089939?hl=en&ref_topic=14090456&sjid=8466186194350055950-NC
• Get Started using Google Analytics: https://skillshop.docebosaas.com/learn/courses/8108/get-started-using-google-analytics
• Set up Analytics for a website and/or app: https://support.google.com/analytics/answer/9304153
• [GA4] Demo account: https://support.google.com/analytics/answer/6367342?hl=en&ref_topic=14090456&sjid=8466186194350055950-NC#zippy=%2Cin-this-article
• Google Tag Manager: https://support.google.com/tagmanager/answer/6102821?hl=en&sjid=13475768401681345071-AP&visit_id=638743595330929752-3623917654&ref_topic=15191151&rd=1

Practice locally

• Create Google Account (skip if already had)
• Login to Google Analytics account
• Create new Account from Google Analytic
• Create new Properties
• Create new Datastream
• Create Google Tag Manager (Similar to create the Analytics account)
  • Note the container ID for later use
• Checkout repo: https://github.com/googleanalytics/ga4-tutorials
• In the tutorials source code, replace the GTM-* ID by yours ID
• Start the web with Deno (install if deno is not available on you PC)