diff --git a/README.md b/README.md
index a199e32..2f5c4ab 100644
--- a/README.md
+++ b/README.md
@@ -15,6 +15,7 @@
 <p align="center">
   <a href="docs/index.md">Documentation</a> ·
   <a href="examples/recipes/README.md">Examples</a> ·
+  <a href="https://youtu.be/CMTDqCJqunc">30-second concept video</a> ·
   <a href="CONTRIBUTING.md">Contributing</a>
 </p>
 
diff --git a/docs/index.md b/docs/index.md
index 6f7c647..671bc18 100644
--- a/docs/index.md
+++ b/docs/index.md
@@ -1,10 +1,10 @@
 # Aiython
 
-**When Python doesn’t know what to do, Aiython does.**
+**Put AI at the exact line where your Python program needs it.**
 
 Aiython runs Python normally and brings in AI when Python cannot parse the source or continue execution. AI works with the live program state; Python keeps control of execution.
 
-[Get started](getting-started.md) · [Browse examples](examples.md)
+[Get started](getting-started.md) · [Browse examples](examples.md) · [Watch the 30-second concept video](https://youtu.be/CMTDqCJqunc)
 
 ![Animated walkthrough of two tickets being classified in a Python loop and summarized after the loop.](assets/runtime-debug.gif)