+ 01 — Logo
+
+
+## Primary Logo
+
+The Sei primary lock-up consists of two elements: the **symbol** and the **wordmark**. This lock-up is the main representation of the brand and should be used consistently as a combined unit.
+
+
+
+## Symbol
+
+The **symbol** is the standalone Sei mark. Use it on its own only when the wordmark is already established elsewhere on the surface (favicons, app icons, watermarks).
+
+
+
+## Token
+
+The **token mark** appears in Maroon. Black and white are fallbacks for constrained environments.
+
+
+ 
+ 
+ 
+
+
+
+## Powered by Sei
+
+For ecosystem and partner surfaces. Keep the lockup intact and match the clearspace rules.
+
+
+ 
+
+ ↓ Download SVG
+
+
+
+
+
+
+
-
+---
-## Sei Colors
+
+ 
+ 
+ 
+
+ 02 — Color
+
+
+## Color
+
+Black and white carry the brand. Maroon and Gold are heritage accents — use them only for emphasis and legacy moments, never as the base palette.
+
+### Primary Palette
+
+
+
+
+### Neutral Ramp
+
+
+ Base Color
+
+
+
+ Black
+ #000000
+
+ Base Color
+
+
+
+ White
+ #FFFFFF
+
+ Headlines · CTAs · Accents
+
+
+
+ Maroon
+ #600014
+
+ Data stats · Highlights
+
+
+
+ Gold
+ #966F22
+
+
+
+
+
+ White
+ #FFFFFF
+
+
+ 25
+ #F5F5F7
+
+
+ 50
+ #CCCCCC
+
+
+ 100
+ #999999
+
+
+ 200
+ #666666
+
+
+ 400
+ #333333
+
+
+ 600
+ #131313
+
+
+Black
+ #000000
+
+ 03 — Typography
+
+
+## Primary Typeface
+
+**Lateral** is our primary typeface. Use it for headlines, product UI, and anything that needs presence. Give it room when setting editorially.
+
+
+
+
+## Secondary Typefaces
+
+
+
+
+ Lateral
+
+
+
+ ABCDEFGHIJKLMNOPQRSTUVWXYZ
+ abcdefghijklmnopqrstuvwxyz
+ 0123456789 .,:;!?&@*
+
+ Condensed Bold · Display
+ Regular · Body
+ Light · Subtext
+
+
+ Primary font · Headlines · Body · Copy
+
+
+
-### Sei Color Palette
+---
-
+
+
+
+ Items Text
+
+
+
+ ABCDEFGHIJKLMNOPQRSTUVWXYZ
+ abcdefghijklmnopqrstuvwxyz
+ 0123456789 .,:;!?&@*
+
+ Book
+
+
+ Secondary font · Editorial · Quotes · Foundation
+
+
+
+
+ ABC Repro Mono
+
+
+
+ ABCDEFGHIJKLMNOPQRSTUVWXYZ
+ abcdefghijklmnopqrstuvwxyz
+ 0123456789 .,:;!?&@*
+
+ Regular
+
+
+ Tertiary font · Data · Tickers · Captions
+
+
+ 04 — Usage
+
+
+## Clearspace
+
+To maintain the logo's clarity and prominence, follow the clearspace guidelines. A certain amount of space is required around the lockup to prevent surrounding artwork, imagery, or the edge of a page from crowding it.
+
+
+
+
+## Cobranding
+
+Our lockup for brand partnerships is dictated by the clearspace rule, which should also be applied to the partner brand. Ensure both lockups are the same height.
+
+
+ 
+
+
+ -
+
- Use only approved colors. Black, white, Maroon 100, or Gold 100 — nothing else. +
- Keep proportions locked. Symbol and wordmark ship as one unit. Don't rescale their relationship. +
- Respect clearspace and minimum size. X on all sides, 25 px tall minimum. +
+
-## Typography
+---
-
-
-
+
+
+
+ 
+
+ Horizontal Lockup
+
+
+
+
+ 
+
+ Vertical Lockup
+
+