diff --git a/apps/web/app/layout.tsx b/apps/web/app/layout.tsx
index 9765ba8..1c072ba 100644
--- a/apps/web/app/layout.tsx
+++ b/apps/web/app/layout.tsx
@@ -50,7 +50,7 @@ const orgSchema = {
   "@type": "Organization",
   name: "c0upons",
   url: BASE,
-  logo: `${BASE}/logo.svg`,
+  logo: `${BASE}/logo.png`,
   description: "Community-powered coupon codes and deals. Find and share the best coupons for your favourite stores.",
   sameAs: ["https://github.com/profullstack/c0upons"],
 };
diff --git a/apps/web/public/logo.png b/apps/web/public/logo.png
new file mode 100644
index 0000000..ad06f8f
Binary files /dev/null and b/apps/web/public/logo.png differ
diff --git a/apps/web/public/logo.svg b/apps/web/public/logo.svg
index 0305be5..a537445 100644
--- a/apps/web/public/logo.svg
+++ b/apps/web/public/logo.svg
@@ -1,3 +1 @@
-<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 200 48" fill="none">
-  <text x="0" y="38" font-family="Arial Black, Arial, sans-serif" font-weight="900" font-size="40" fill="#f97316">c0upons</text>
-</svg>
+<svg xmlns="http://www.w3.org/2000/svg" viewBox="1.20 -74.60 434.20 91.60" width="434" height="92" role="img" aria-label="c0upons"><title>c0upons</title><path fill="#f97316" d="M32.40 1.20L32.40 1.20Q23.60 1.20 17.05-2.30Q10.50-5.80 6.85-12.15Q3.20-18.50 3.20-27L3.20-27Q3.20-35.50 6.85-41.80Q10.50-48.10 17.05-51.65Q23.60-55.20 32.40-55.20L32.40-55.20Q40.20-55.20 46.40-52.45Q52.60-49.70 56.45-44.65Q60.30-39.60 61-32.50L61-32.50L41.10-31.70Q40.50-36.50 38.20-38.85Q35.90-41.20 32.40-41.20L32.40-41.20Q27.90-41.20 25.50-37.50Q23.10-33.80 23.10-27L23.10-27Q23.10-20.10 25.50-16.40Q27.90-12.70 32.40-12.70L32.40-12.70Q36-12.70 38.35-15.05Q40.70-17.40 41.10-22.50L41.10-22.50L61-21.90Q60.40-14.80 56.65-9.60Q52.90-4.40 46.70-1.60Q40.50 1.20 32.40 1.20ZM96.40 1.60L96.40 1.60Q86.60 1.60 79.45-2.85Q72.30-7.30 68.50-15.60Q64.70-23.90 64.70-35.40L64.70-35.40Q64.70-46.90 68.55-55.25Q72.40-63.60 79.50-68.10Q86.60-72.60 96.40-72.60L96.40-72.60Q106.20-72.60 113.25-68.10Q120.30-63.60 124.15-55.25Q128-46.90 128-35.40L128-35.40Q128-24 124.20-15.70Q120.40-7.40 113.30-2.90Q106.20 1.60 96.40 1.60ZM96.40-14.10L96.40-14.10Q102-14.10 104.95-19.30Q107.90-24.50 107.90-35.40L107.90-35.40Q107.90-56.90 96.40-56.90L96.40-56.90Q84.80-56.90 84.80-35.40L84.80-35.40Q84.80-24.50 87.75-19.30Q90.70-14.10 96.40-14.10ZM152.90 1.20L152.90 1.20Q144.40 1.20 139.75-4.15Q135.10-9.50 135.10-19.20L135.10-19.20L135.10-54L154.50-54L154.50-23.60Q154.50-18.40 155.90-16.05Q157.30-13.70 160.30-13.70L160.30-13.70Q163.80-13.70 165.60-16.25Q167.40-18.80 167.40-24.60L167.40-24.60L167.40-54L186.80-54L186.80 0L169.40 0L169-8.60Q165 1.20 152.90 1.20ZM214.90 15L195.50 15L195.50-54L214.40-54L214.70-46Q217-50.50 221.05-52.85Q225.10-55.20 230.30-55.20L230.30-55.20Q237.50-55.20 242.50-51.60Q247.50-48 250.10-41.65Q252.70-35.30 252.70-27L252.70-27Q252.70-18.80 250.05-12.40Q247.40-6 242.35-2.40Q237.30 1.20 230.10 1.20L230.10 1.20Q225.20 1.20 221.20-1.20Q217.20-3.60 214.90-7.80L214.90-7.80L214.90 15ZM223.80-12.70L223.80-12.70Q228-12.70 230.40-16.55Q232.80-20.40 232.80-27L232.80-27Q232.80-33.60 230.40-37.45Q228-41.30 223.80-41.30L223.80-41.30Q219.60-41.30 217.25-37.70Q214.90-34.10 214.90-27L214.90-27Q214.90-20 217.20-16.35Q219.50-12.70 223.80-12.70ZM285.80 1.20L285.80 1.20Q277 1.20 270.45-2.30Q263.90-5.80 260.25-12.15Q256.60-18.50 256.60-27L256.60-27Q256.60-35.50 260.25-41.80Q263.90-48.10 270.45-51.65Q277-55.20 285.80-55.20L285.80-55.20Q294.60-55.20 301.15-51.65Q307.70-48.10 311.35-41.80Q315-35.50 315-27L315-27Q315-18.50 311.35-12.15Q307.70-5.80 301.15-2.30Q294.60 1.20 285.80 1.20ZM285.80-12.70L285.80-12.70Q290.30-12.70 292.70-16.40Q295.10-20.10 295.10-27L295.10-27Q295.10-33.80 292.70-37.55Q290.30-41.30 285.80-41.30L285.80-41.30Q281.30-41.30 278.90-37.55Q276.50-33.80 276.50-27L276.50-27Q276.50-20.10 278.90-16.40Q281.30-12.70 285.80-12.70ZM340.70 0L321.30 0L321.30-54L338.70-54L339.10-45.70Q341.30-50.90 345.40-53.05Q349.50-55.20 354.70-55.20L354.70-55.20Q363.10-55.20 368.15-49.90Q373.20-44.60 373.20-34.70L373.20-34.70L373.20 0L353.80 0L353.80-28Q353.80-33.90 352.65-37.10Q351.50-40.30 347.60-40.30L347.60-40.30Q343.90-40.30 342.30-37.10Q340.70-33.90 340.70-28L340.70-28L340.70 0ZM407.20 1.20L407.20 1.20Q397.70 1.20 391.75-1.15Q385.80-3.50 382.85-7.60Q379.90-11.70 379.50-17L379.50-17L399-17.50Q399.60-14.30 401.55-12.75Q403.50-11.20 407.30-11.20L407.30-11.20Q413.50-11.20 413.50-15.20L413.50-15.20Q413.50-17.20 411.80-18.35Q410.10-19.50 404.40-20.40L404.40-20.40Q395.30-21.90 390.15-23.90Q385-25.90 382.90-29.15Q380.80-32.40 380.80-37.40L380.80-37.40Q380.80-45.50 387.30-50.35Q393.80-55.20 407.20-55.20L407.20-55.20Q420.30-55.20 426.65-49.95Q433-44.70 433.40-35.80L433.40-35.80L414.20-35.20Q414.20-39 412.30-40.90Q410.40-42.80 407-42.80L407-42.80Q404.20-42.80 402.45-41.55Q400.70-40.30 400.70-38L400.70-38Q400.70-35.80 402.45-34.65Q404.20-33.50 408.80-32.90L408.80-32.90Q422.20-31.20 427.80-27.10Q433.40-23 433.40-15.60L433.40-15.60Q433.40-7.40 426.55-3.10Q419.70 1.20 407.20 1.20Z"/></svg>
diff --git a/ops/bbs/README.md b/ops/bbs/README.md
index af2293c..e8e1fb8 100644
--- a/ops/bbs/README.md
+++ b/ops/bbs/README.md
@@ -14,7 +14,7 @@ app ever sees the request (cli-tools `dev2/sites.d/c0upons.com.json`, `nginx_loc
 | Admin | `anthony` (anthony@profullstack.com), sign in at /bbs/login |
 
 `seed-forums.ts` creates the Slickdeals-style forum tree and the c0upons branding
-(tsbb's `deals` skin, tsbb >= 0.10.0, which matches this site: Geist, slate, flat orange).
+(tsbb's `deals` skin, tsbb >= 0.11.0: the store-page look, this site's header nav via `board.navLinks`, light only).
 It is idempotent: forums are matched by slug, so re-running only adds what is missing.
 
 ```sh
diff --git a/ops/bbs/seed-forums.ts b/ops/bbs/seed-forums.ts
index 5aedc78..84cc1e7 100644
--- a/ops/bbs/seed-forums.ts
+++ b/ops/bbs/seed-forums.ts
@@ -67,6 +67,17 @@ const SETTINGS: Record<string, unknown> = {
   'board.faviconUrl': 'https://c0upons.com/favicon.svg',
   // The tsbb platform pitch on the index is for boards that are about tsbb.
   'board.showPlatform': false,
+  // c0upons.com has no dark mode, so neither does its forum by default.
+  'board.theme': 'light',
+  // The site's own header navigation, with the board's items where Forums sits.
+  'board.navLinks': [
+    'Coupons | https://c0upons.com/',
+    'Stores | https://c0upons.com/stores',
+    '{forums}',
+    'Bounties | https://c0upons.com/bounties',
+    'Blog | https://c0upons.com/blog',
+    'Docs | https://c0upons.com/docs',
+  ].join('\n'),
 };
 
 await migrate(undefined, { quiet: true });