diff --git a/CHANGELOG.md b/CHANGELOG.md
index 70839d0..ff3e70b 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,5 +1,22 @@
 # Optimizely Flutter SDK Changelog
 
+## 3.8.0
+October 13th, 2026
+
+### New Features
+
+* **Holdout Targeted Delivery Exclusion** ([#120](https://github.com/optimizely/optimizely-flutter-sdk/pull/120))
+	- Holdouts can now be configured to exclude Targeted Delivery rules, so users held out of experiments still receive their Targeted Delivery experiences. This gives you a cleaner measure of experiment impact without holding users back from ongoing rollouts.
+	- Bumped iOS OptimizelySwiftSDK from 5.4.2 to 5.5.0 and Android android-sdk from 5.3.0 to 5.4.0.
+
+### Bug Fixes
+
+* Android: Fix Jackson serializer NoClassDefFoundError when R8 obfuscates naming strategy fields
+
+### Notes
+
+* This is the last 3.x release. The next major release (4.0.0) will support iOS via Swift Package Manager only (CocoaPods removed), and will require iOS 15.0+ and Flutter 3.44+.
+
 ## 3.7.0
 August 24th, 2026
 
diff --git a/README.md b/README.md
index d519005..6627bb3 100644
--- a/README.md
+++ b/README.md
@@ -30,7 +30,7 @@ Other Flutter platforms are not currently supported by this SDK.
 To add the flutter-sdk to your project dependencies, include the following in your app's pubspec.yaml:
 
 ```
-   optimizely_flutter_sdk: ^3.7.0
+   optimizely_flutter_sdk: ^3.8.0
 ```
 
 Then run 
diff --git a/lib/package_info.dart b/lib/package_info.dart
index 9ef2cf4..13ad91e 100644
--- a/lib/package_info.dart
+++ b/lib/package_info.dart
@@ -3,5 +3,5 @@
 
 class PackageInfo {
   static const String name = 'optimizely_flutter_sdk';
-  static const String version = '3.7.0';
+  static const String version = '3.8.0';
 }
diff --git a/pubspec.yaml b/pubspec.yaml
index 7dfd32a..7abd615 100644
--- a/pubspec.yaml
+++ b/pubspec.yaml
@@ -1,6 +1,6 @@
 name: optimizely_flutter_sdk
 description: This repository houses the Flutter SDK for use with Optimizely Feature Experimentation, Optimizely Full Stack (legacy), and Optimizely Rollouts.
-version: 3.7.0
+version: 3.8.0
 homepage: https://github.com/optimizely/optimizely-flutter-sdk
 
 environment: