diff --git a/tools/actions/start-ci.sh b/tools/actions/start-ci.sh
index d4d19b92082d..a9ae07a365eb 100755
--- a/tools/actions/start-ci.sh
+++ b/tools/actions/start-ci.sh
@@ -6,6 +6,20 @@ REQUEST_CI_LABEL="request-ci"
 REQUEST_CI_FAILED_LABEL="request-ci-failed"
 cqurl="${GITHUB_SERVER_URL:?}/${GITHUB_REPOSITORY:?}/actions/runs/${GITHUB_RUN_ID:?}"
 
+escape_code_block_or_line() {
+  case $1 in
+    *"
+"*|'') fence='```' sep='
+' ;;
+    *[![:space:]]*) fence='`' sep=' ' ;;
+    *) fence='`' sep='' ;;
+  esac
+  while case $1 in *"$fence"*) ;; *) false ;; esac; do
+    fence=$fence'`'
+  done
+  printf '%s%s%s%s%s\n' "$fence" "$sep" "$1" "$sep" "$fence"
+}
+
 for pr in "$@"; do
   gh -R "$GITHUB_REPOSITORY" pr edit "$pr" --remove-label "$REQUEST_CI_LABEL"
 
@@ -18,7 +32,28 @@ for pr in "$@"; do
     # Do we need to reset?
     gh -R "$GITHUB_REPOSITORY" pr edit "$pr" --add-label "$REQUEST_CI_FAILED_LABEL"
 
-    body="<details><summary>Failed to start CI</summary><pre>$(cat output)</pre><a href='$cqurl'>$cqurl</a></details>"
+    reported_failure=$(grep -e '✘' -e '✖' -e '⚠' -e 'ℹ' output | tail -n 10)
+    if [ -z "$reported_failure" ]; then
+      reported_failure=$(tail -n 10 output)
+    fi
+    if [ -z "$reported_failure" ]; then
+      reported_failure='No failure reason was reported.'
+    fi
+    failure_body=$(escape_code_block_or_line "$reported_failure")
+    raw_output=$(cat output)
+
+    body="### Failed to start CI
+
+$failure_body
+
+<details>
+<summary>Full Auto Start CI output</summary>
+
+$(escape_code_block_or_line "$raw_output")
+
+</details>
+
+[View workflow run]($cqurl)"
     echo "$body"
 
     gh -R "$GITHUB_REPOSITORY" pr comment "$pr" --body "$body"