diff --git a/.github/workflows/deploy.yml b/.github/workflows/deploy.yml
index f5fc504..65daba6 100644
--- a/.github/workflows/deploy.yml
+++ b/.github/workflows/deploy.yml
@@ -11,6 +11,9 @@ jobs:
   build:
     runs-on: ubuntu-latest
     environment: deploy
+    env:
+      NEXT_PUBLIC_ADSENSE_CLIENT_ID: ${{ vars.NEXT_PUBLIC_ADSENSE_CLIENT_ID }}
+      NEXT_PUBLIC_ADSENSE_SLOT_ID: ${{ vars.NEXT_PUBLIC_ADSENSE_SLOT_ID }}
 
     steps:
       - name: Checkout code
diff --git a/docs/superpowers/plans/2026-10-28-adsense-footer-slot.md b/docs/superpowers/plans/2026-10-28-adsense-footer-slot.md
new file mode 100644
index 0000000..14f588a
--- /dev/null
+++ b/docs/superpowers/plans/2026-10-28-adsense-footer-slot.md
@@ -0,0 +1,45 @@
+# AdSense Footer Slot Implementation Plan
+
+> **For agentic workers:** REQUIRED SUB-SKILL: Use superpowers:executing-plans to implement this plan task-by-task. Steps use checkbox (`- [ ]`) syntax for tracking.
+
+**Goal:** Add one responsive, discreet AdSense slot after each route’s content and before the shared footer.
+
+**Architecture:** A client component reads the publisher and slot IDs from public build-time environment variables. The root layout loads the AdSense verification script in the document head and places the ad component between route content and the global footer. A site privacy page documents AdSense cookies and ad personalization.
+
+**Tech Stack:** Next.js 15 App Router, React 19, TypeScript, Tailwind CSS.
+
+**Spec:** `docs/superpowers/specs/2026-10-28-adsense-footer-slot-design.md`
+
+## Global Constraints
+
+- Keep ads off when either `NEXT_PUBLIC_ADSENSE_CLIENT_ID` or `NEXT_PUBLIC_ADSENSE_SLOT_ID` is missing.
+- Do not add Auto Ads, sticky ads, or overlays.
+- Do not invent account IDs.
+- Store the AdSense IDs as GitHub Actions variables in the `deploy` environment.
+- Configure both GitHub variables before the release build so the unit appears on every route.
+- The repository has no configured test suite; run `npm run build` as the validation command.
+
+## Review Focus
+
+- Missing either ID must not render an empty advertising container.
+- Load the verification script only when the publisher ID is present; initialize the ad slot only when both IDs are present.
+- The unit must remain responsive on narrow screens.
+- The slot must remain after the route content and before the shared footer.
+- Initialization must not run more than once during normal navigation.
+
+---
+
+### Task 1: Add the global AdSense slot
+
+**Files:**
+- Create: `src/app/components/AdSenseBanner/index.tsx`
+- Modify: `src/app/layout.tsx`
+
+**Interfaces:**
+- Consumes: `NEXT_PUBLIC_ADSENSE_CLIENT_ID` and `NEXT_PUBLIC_ADSENSE_SLOT_ID`.
+- Produces: `AdSenseBanner`, a default-exported React component rendered once by the root layout.
+
+- [ ] Add a client component that returns `null` until both IDs are present.
+- [ ] Load the AdSense verification script in the root document head and initialize one responsive slot with the “Anúncio” label.
+- [ ] Render the component between `{children}` and `<Footer />` in the root layout.
+- [ ] Run `npm run build`; expected result: production build succeeds.
diff --git a/docs/superpowers/specs/2026-10-28-adsense-footer-slot-design.md b/docs/superpowers/specs/2026-10-28-adsense-footer-slot-design.md
new file mode 100644
index 0000000..4c90c9f
--- /dev/null
+++ b/docs/superpowers/specs/2026-10-28-adsense-footer-slot-design.md
@@ -0,0 +1,41 @@
+# AdSense Footer Slot Design
+
+## Intent
+
+Add one discreet responsive AdSense placement to every site route, after page content and before the shared footer.
+
+## Goals
+
+- Keep the existing content and primary calls to action ahead of the ad.
+- Use the same placement on desktop and mobile, with responsive sizing.
+- Keep ads disabled until publisher and slot IDs are configured.
+- Provide a public privacy page describing AdSense cookies and ad personalization.
+
+## Non-goals
+
+- Enable AdSense Auto Ads or sticky/overlay formats.
+- Add a consent-management platform or change other account-level AdSense settings.
+
+## Constraints
+
+- The Next.js root layout renders `children` followed by the shared `Footer`.
+- IDs are created in the user's AdSense account, then stored as GitHub Actions environment variables; no IDs or credentials are invented.
+- AdSense code needed for site verification is emitted in the document head.
+- The repository has no configured test suite. Validate with the production build.
+
+## Approaches
+
+- **Global slot before the footer (chosen):** one component in the root layout gives route coverage and preserves the page's primary content first.
+- **AdSense Auto Ads:** less placement control, which conflicts with the request for a discreet fixed location.
+- **Sticky or overlay banner:** rejected because it obscures content and interrupts navigation.
+
+## Design
+
+Create a reusable client component that renders only when both `NEXT_PUBLIC_ADSENSE_CLIENT_ID` and `NEXT_PUBLIC_ADSENSE_SLOT_ID` are configured. Load the AdSense script in the document head for site verification, initialize the responsive slot once, label it “Anúncio”, and use a centered unit with a restrained neutral container. Mount it between `children` and `Footer` in the root layout. Add a privacy page and footer link describing AdSense cookies and personalization. This includes `/thanks` and privacy pages as part of the request for every route.
+
+## Acceptance
+
+- The ad slot is absent when either configuration value is missing.
+- When configured, the slot appears after route content and before the footer.
+- It is responsive and does not stick to or cover the viewport.
+- The production build succeeds.
diff --git a/src/app/components/AdSenseBanner/index.tsx b/src/app/components/AdSenseBanner/index.tsx
new file mode 100644
index 0000000..cb6135b
--- /dev/null
+++ b/src/app/components/AdSenseBanner/index.tsx
@@ -0,0 +1,49 @@
+'use client';
+
+import { useEffect, useRef } from 'react';
+
+declare global {
+  interface Window {
+    adsbygoogle?: Record<string, unknown>[];
+  }
+}
+
+const publisherId = process.env.NEXT_PUBLIC_ADSENSE_CLIENT_ID;
+const slotId = process.env.NEXT_PUBLIC_ADSENSE_SLOT_ID;
+
+export default function AdSenseBanner() {
+  const initialized = useRef(false);
+  const enabled = Boolean(publisherId && slotId);
+
+  useEffect(() => {
+    if (!enabled || initialized.current) return;
+
+    initialized.current = true;
+    (window.adsbygoogle ||= []).push({});
+  }, [enabled]);
+
+  if (!enabled) {
+    return null;
+  }
+
+  return (
+    <aside
+      aria-label="Publicidade"
+      className="mx-auto my-8 w-full max-w-7xl px-4 sm:px-6 lg:px-8"
+    >
+      <div className="mx-auto max-w-[760px] rounded-lg border border-gray-200 bg-gray-50 p-3">
+        <p className="mb-2 text-[10px] font-medium uppercase tracking-wide text-gray-500">
+          Anúncio
+        </p>
+        <ins
+          className="adsbygoogle block min-h-[90px] w-full"
+          style={{ display: 'block' }}
+          data-ad-client={publisherId}
+          data-ad-slot={slotId}
+          data-ad-format="auto"
+          data-full-width-responsive="true"
+        />
+      </div>
+    </aside>
+  );
+}
diff --git a/src/app/components/Footer/index.tsx b/src/app/components/Footer/index.tsx
index 5626ced..01a4897 100644
--- a/src/app/components/Footer/index.tsx
+++ b/src/app/components/Footer/index.tsx
@@ -26,6 +26,7 @@ export const Footer: React.FC = () => {
                 <li><Link href="/projects" className="text-gray-400 hover:text-white transition-colors">Projetos</Link></li>
                 <li><Link href="/blog" className="text-gray-400 hover:text-white transition-colors">Blog</Link></li>
                 <li><Link href="/#contato" className="text-gray-400 hover:text-white transition-colors">Contato</Link></li>
+                <li><Link href="/privacidade" className="text-gray-400 hover:text-white transition-colors">Privacidade</Link></li>
               </ul>
             </div>
             
diff --git a/src/app/layout.tsx b/src/app/layout.tsx
index 75df5b8..8743bd1 100644
--- a/src/app/layout.tsx
+++ b/src/app/layout.tsx
@@ -3,10 +3,12 @@ import { Inter } from "next/font/google";
 import "./globals.css";
 import Footer from "./components/Footer";
 import GoogleAnalytics from "./components/GoogleAnalytics";
+import AdSenseBanner from "./components/AdSenseBanner";
 import Script from "next/script";
 import { serviceOfferings } from "@/data/services";
 
 const inter = Inter({ subsets: ["latin"] });
+const adsensePublisherId = process.env.NEXT_PUBLIC_ADSENSE_CLIENT_ID;
 
 export const metadata: Metadata = {
   title: {
@@ -77,6 +79,15 @@ export default function RootLayout({
     <html lang="pt-BR">
       <head>
         <GoogleAnalytics />
+        {adsensePublisherId && (
+          <Script
+            id="google-adsense"
+            async
+            crossOrigin="anonymous"
+            src={`https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=${adsensePublisherId}`}
+            strategy="beforeInteractive"
+          />
+        )}
       </head>
       <body className={inter.className} suppressHydrationWarning>
         <Script id="ld-organization" type="application/ld+json" strategy="afterInteractive"
@@ -124,6 +135,7 @@ export default function RootLayout({
           }) }}
         />
         {children}
+        <AdSenseBanner />
         <Footer />
       </body>
     </html>
diff --git a/src/app/privacidade/page.tsx b/src/app/privacidade/page.tsx
new file mode 100644
index 0000000..59d52cc
--- /dev/null
+++ b/src/app/privacidade/page.tsx
@@ -0,0 +1,109 @@
+import type { Metadata } from "next";
+
+export const metadata: Metadata = {
+  title: "Privacidade e cookies",
+  description: "Informações sobre cookies e anúncios exibidos no site HelpDev.",
+};
+
+export default function PrivacyPage() {
+  return (
+    <main className="mx-auto w-full max-w-4xl px-4 py-16 sm:px-6 lg:px-8">
+      <h1 className="text-3xl font-bold text-gray-900 sm:text-4xl">
+        Privacidade e cookies
+      </h1>
+      <div className="mt-8 space-y-6 text-base leading-7 text-gray-700">
+        <p>
+          O site usa Google Analytics para medir visitas e uso das páginas. Na
+          implementação padrão, o Google Analytics utiliza o cookie próprio{" "}
+          <code className="rounded bg-gray-100 px-1">_ga</code> para distinguir
+          navegadores e sessões e coleta informações como estatísticas de
+          sessão, localização aproximada e dados do navegador e do dispositivo.
+          Consulte as informações do Google sobre{" "}
+          <a
+            className="text-blue-700 underline hover:text-blue-900"
+            href="https://support.google.com/analytics/answer/11593727?hl=pt-BR"
+            target="_blank"
+            rel="noopener noreferrer"
+          >
+            coleta de dados do Analytics
+          </a>
+          .
+        </p>
+        <p>
+          Este site exibe anúncios fornecidos pelo Google AdSense. O Google e
+          parceiros de publicidade podem usar cookies e identificadores para
+          veicular e personalizar anúncios, medir o desempenho das campanhas e
+          evitar que o mesmo anúncio seja exibido repetidamente. Esses recursos
+          podem considerar visitas anteriores a este site ou a outros sites.
+        </p>
+        <p>
+          Você pode gerenciar a personalização de anúncios nas{" "}
+          <a
+            className="text-blue-700 underline hover:text-blue-900"
+            href="https://adssettings.google.com/"
+            target="_blank"
+            rel="noopener noreferrer"
+          >
+            Configurações de anúncios do Google
+          </a>
+          . Também pode consultar as opções de desativação disponibilizadas pela{" "}
+          <a
+            className="text-blue-700 underline hover:text-blue-900"
+            href="https://www.aboutads.info/choices/"
+            target="_blank"
+            rel="noopener noreferrer"
+          >
+            Digital Advertising Alliance
+          </a>
+          .
+        </p>
+        <p>
+          Para desativar a medição do Google Analytics neste navegador, o Google
+          oferece o{" "}
+          <a
+            className="text-blue-700 underline hover:text-blue-900"
+            href="https://tools.google.com/dlpage/gaoptout?hl=pt-BR"
+            target="_blank"
+            rel="noopener noreferrer"
+          >
+            complemento de desativação do Analytics
+          </a>
+          .
+        </p>
+        <p>
+          O tratamento de dados feito pelo Google segue a{" "}
+          <a
+            className="text-blue-700 underline hover:text-blue-900"
+            href="https://policies.google.com/privacy?hl=pt-BR"
+            target="_blank"
+            rel="noopener noreferrer"
+          >
+            Política de Privacidade do Google
+          </a>
+          . Para saber mais sobre cookies usados pelo AdSense, consulte a página
+          oficial sobre{" "}
+          <a
+            className="text-blue-700 underline hover:text-blue-900"
+            href="https://support.google.com/adsense/answer/7549925?hl=pt-BR"
+            target="_blank"
+            rel="noopener noreferrer"
+          >
+            como o AdSense usa cookies
+          </a>
+          .
+        </p>
+        <p>
+          Para dúvidas ou solicitações relacionadas à privacidade neste site,
+          entre em contato pelo e-mail{" "}
+          <a
+            className="text-blue-700 underline hover:text-blue-900"
+            href="mailto:gbzarelli@helpdev.com.br"
+          >
+            gbzarelli@helpdev.com.br
+          </a>
+          .
+        </p>
+      </div>
+    </main>
+  );
+}
diff --git a/src/app/sitemap.ts b/src/app/sitemap.ts
index 35708ae..226d69b 100644
--- a/src/app/sitemap.ts
+++ b/src/app/sitemap.ts
@@ -10,6 +10,7 @@ export default function sitemap(): MetadataRoute.Sitemap {
     '/articles',
     '/projects',
     '/blog',
+    '/privacidade',
   ];
 
   return routes.map((route) => ({