diff --git a/website/i18n/code.source.json b/website/i18n/code.source.json
index 8b735b7f9..6334f751d 100644
--- a/website/i18n/code.source.json
+++ b/website/i18n/code.source.json
@@ -39,6 +39,7 @@
   "download.preRelease.cta": "Browse all releases",
   "home.meta.title": "Free open-source screen recorder & video editor",
   "home.meta.description": "Turn screen recordings into polished demos with automatic zooms, styled backgrounds and an editable cursor. Free and open source for Windows, macOS and Linux. No watermark.",
+  "home.hero.kicker": "Open-source screen recorder",
   "home.hero.title": "Beautiful demos on the first take.",
   "home.hero.tagline": "Automatic zooms, smooth cursor movement, and a frame that looks finished. Record, adjust, share.",
   "home.hero.reassurance": "Free and open source. No watermark. No account.",
diff --git a/website/i18n/de/code.json b/website/i18n/de/code.json
index d8f1a00ba..d4837c66f 100644
--- a/website/i18n/de/code.json
+++ b/website/i18n/de/code.json
@@ -1045,6 +1045,9 @@
     "message": "Den Agenten des Editors um eine Änderung bitten",
     "description": "The name of a short silent video of the app, given to search engines (schema.org VideoObject)."
   },
+  "home.hero.kicker": {
+    "message": "Open-Source-Bildschirmrekorder"
+  },
   "home.hero.title": {
     "message": "Schöne Demos beim ersten Versuch."
   },
diff --git a/website/i18n/es/code.json b/website/i18n/es/code.json
index c971d68c9..03dc3e12b 100644
--- a/website/i18n/es/code.json
+++ b/website/i18n/es/code.json
@@ -1045,6 +1045,9 @@
     "message": "Pedir una edición al agente del editor",
     "description": "The name of a short silent video of the app, given to search engines (schema.org VideoObject)."
   },
+  "home.hero.kicker": {
+    "message": "Grabador de pantalla de código abierto"
+  },
   "home.hero.title": {
     "message": "Demos atractivas a la primera."
   },
diff --git a/website/i18n/fr/code.json b/website/i18n/fr/code.json
index aaa54d4f0..c43144686 100644
--- a/website/i18n/fr/code.json
+++ b/website/i18n/fr/code.json
@@ -1045,6 +1045,9 @@
     "message": "Demander une modification à l'agent de l'éditeur",
     "description": "The name of a short silent video of the app, given to search engines (schema.org VideoObject)."
   },
+  "home.hero.kicker": {
+    "message": "Enregistreur d'écran open source"
+  },
   "home.hero.title": {
     "message": "De belles démos du premier coup."
   },
diff --git a/website/i18n/ja/code.json b/website/i18n/ja/code.json
index 05b9d5f4d..1d977b228 100644
--- a/website/i18n/ja/code.json
+++ b/website/i18n/ja/code.json
@@ -1045,6 +1045,9 @@
     "message": "エディターのエージェントに編集を依頼",
     "description": "The name of a short silent video of the app, given to search engines (schema.org VideoObject)."
   },
+  "home.hero.kicker": {
+    "message": "オープンソースの画面録画ソフト"
+  },
   "home.hero.title": {
     "message": "一度の録画で、美しいデモに。"
   },
diff --git a/website/i18n/pt-BR/code.json b/website/i18n/pt-BR/code.json
index 4c400f6a6..a7a7e699f 100644
--- a/website/i18n/pt-BR/code.json
+++ b/website/i18n/pt-BR/code.json
@@ -1045,6 +1045,9 @@
     "message": "Pedir uma edição ao agente do editor",
     "description": "The name of a short silent video of the app, given to search engines (schema.org VideoObject)."
   },
+  "home.hero.kicker": {
+    "message": "Gravador de tela de código aberto"
+  },
   "home.hero.title": {
     "message": "Belas demos logo de primeira."
   },
diff --git a/website/i18n/zh-CN/code.json b/website/i18n/zh-CN/code.json
index 18739b2db..cb8221aef 100644
--- a/website/i18n/zh-CN/code.json
+++ b/website/i18n/zh-CN/code.json
@@ -1045,6 +1045,9 @@
     "message": "请编辑器的代理完成修改",
     "description": "The name of a short silent video of the app, given to search engines (schema.org VideoObject)."
   },
+  "home.hero.kicker": {
+    "message": "开源录屏软件"
+  },
   "home.hero.title": {
     "message": "一次录制，就有精美的演示。"
   },
diff --git a/website/i18n/zh-TW/code.json b/website/i18n/zh-TW/code.json
index 604df088a..1227f7d69 100644
--- a/website/i18n/zh-TW/code.json
+++ b/website/i18n/zh-TW/code.json
@@ -1045,6 +1045,9 @@
     "message": "請編輯器的代理完成修改",
     "description": "The name of a short silent video of the app, given to search engines (schema.org VideoObject)."
   },
+  "home.hero.kicker": {
+    "message": "開源螢幕錄影軟體"
+  },
   "home.hero.title": {
     "message": "一次錄製，就有精美的示範。"
   },
diff --git a/website/src/pages/index.module.css b/website/src/pages/index.module.css
index c12eaf595..c6c9bacc8 100644
--- a/website/src/pages/index.module.css
+++ b/website/src/pages/index.module.css
@@ -41,6 +41,13 @@
 	color: var(--os-fg-emphasis);
 }
 
+.titleKicker {
+	display: block;
+	margin-bottom: 18px;
+	font-size: 13px;
+	letter-spacing: 0.12em;
+}
+
 .tagline {
 	margin: 28px auto 0;
 	max-width: 620px;
diff --git a/website/src/pages/index.tsx b/website/src/pages/index.tsx
index c802ce10d..be27c42e4 100644
--- a/website/src/pages/index.tsx
+++ b/website/src/pages/index.tsx
@@ -48,6 +48,11 @@ export default function Home() {
 							<ProductHuntBadge />
 						</div>
 						<Heading as="h1" className={styles.title}>
+							{/* The category in the h1, where search engines weigh it, without
+							    displacing the slogan as the headline. */}
+							<span className={`${styles.sectionKicker} ${styles.titleKicker}`}>
+								<Translate id="home.hero.kicker">Open-source screen recorder</Translate>
+							</span>{" "}
 							<Translate id="home.hero.title">Beautiful demos on the first take.</Translate>
 						</Heading>
 						<p className={styles.tagline}>