diff --git a/locales/en-US/app.ftl b/locales/en-US/app.ftl
index 91c30908bb..19bbf50f09 100644
--- a/locales/en-US/app.ftl
+++ b/locales/en-US/app.ftl
@@ -576,8 +576,8 @@ MenuButtons--index--metaInfo-button =
 
 MenuButtons--index--full-view = Full View
 MenuButtons--index--cancel-upload = Cancel Upload
-MenuButtons--index--download =
-    .label = Download…
+MenuButtons--index--save =
+    .label = Save…
 
 MenuButtons--index--share =
     .label = Share…
@@ -763,7 +763,8 @@ MenuButtons--publish--renderCheckbox-label-argument-values-warning-image =
     .title = This profile contains function argument values recorded from the page, which may include personal data
 MenuButtons--publish--share-performance-profile = Share Performance Profile
 MenuButtons--publish--reshare-performance-profile = Re-share Performance Profile
-MenuButtons--publish--download-performance-profile = Download Performance Profile
+MenuButtons--publish--save-performance-profile = Save Performance Profile
+MenuButtons--publish--persistence-description = Profiles are not saved automatically. To keep a profile, save it to your computer or upload it using Share.
 MenuButtons--publish--info-description = Upload your profile and make it accessible to anyone with the link.
 MenuButtons--publish--download-info-description = Save this profile as a file on your computer.
 MenuButtons--publish--info-description-default = By default, your personal data is removed.
@@ -774,7 +775,7 @@ MenuButtons--publish--upload-title = Uploading profile…
 MenuButtons--publish--cancel-upload = Cancel Upload
 MenuButtons--publish--message-something-went-wrong = Uh oh, something went wrong when uploading the profile.
 MenuButtons--publish--message-try-again = Try again
-MenuButtons--publish--download = Download
+MenuButtons--publish--save = Save
 MenuButtons--publish--compressing = Compressing…
 MenuButtons--publish--error-while-compressing = Error while compressing, try unchecking some checkboxes to reduce the profile size.
 
diff --git a/src/components/app/MenuButtons/Publish.tsx b/src/components/app/MenuButtons/Publish.tsx
index 5c6fc2824d..f68700c92c 100644
--- a/src/components/app/MenuButtons/Publish.tsx
+++ b/src/components/app/MenuButtons/Publish.tsx
@@ -142,8 +142,8 @@ class PublishPanelImpl extends React.PureComponent<PublishProps, {}> {
     let title;
     if (isDownload) {
       title = (
-        <Localized id="MenuButtons--publish--download-performance-profile">
-          Download Performance Profile
+        <Localized id="MenuButtons--publish--save-performance-profile">
+          Save Performance Profile
         </Localized>
       );
     } else if (isRepublish) {
@@ -167,6 +167,12 @@ class PublishPanelImpl extends React.PureComponent<PublishProps, {}> {
           onSubmit={isDownload ? undefined : this._onSubmit}
         >
           <h1 className="publishPanelTitle photon-title-30">{title}</h1>
+          <Localized id="MenuButtons--publish--persistence-description">
+            <p className="publishPanelInfoDescription">
+              Profiles are not saved automatically. To keep a profile, save it
+              to your computer or upload it using Share.
+            </p>
+          </Localized>
           <p className="publishPanelInfoDescription">
             {isDownload ? (
               <Localized id="MenuButtons--publish--download-info-description">
@@ -469,7 +475,7 @@ class DownloadButton extends React.PureComponent<DownloadButtonProps, {}> {
             className={className}
           >
             <span className="publishPanelButtonsSvg publishPanelButtonsSvgDownload" />
-            <Localized id="MenuButtons--publish--download">Download</Localized>{' '}
+            <Localized id="MenuButtons--publish--save">Save</Localized>{' '}
             <span className="menuButtonsDownloadSize">
               ({prettyBytes(profileData.size)})
             </span>
@@ -479,7 +485,7 @@ class DownloadButton extends React.PureComponent<DownloadButtonProps, {}> {
       case 'ERROR': {
         return (
           <button type="button" className={className} disabled>
-            <Localized id="MenuButtons--publish--download">Download</Localized>
+            <Localized id="MenuButtons--publish--save">Save</Localized>
           </button>
         );
       }
diff --git a/src/components/app/MenuButtons/index.tsx b/src/components/app/MenuButtons/index.tsx
index 8ac1b39a4a..ca01265f26 100644
--- a/src/components/app/MenuButtons/index.tsx
+++ b/src/components/app/MenuButtons/index.tsx
@@ -263,7 +263,7 @@ class MenuButtonsImpl extends React.PureComponent<Props, State> {
 
     return (
       <>
-        <Localized id="MenuButtons--index--download" attrs={{ label: true }}>
+        <Localized id="MenuButtons--index--save" attrs={{ label: true }}>
           <ButtonWithPanel
             buttonClassName="menuButtonsButton menuButtonsDownloadButton menuButtonsButton-hasIcon"
             panelClassName="publishPanelPanel"
diff --git a/src/test/components/MenuButtons.test.tsx b/src/test/components/MenuButtons.test.tsx
index 9e5ce83591..1bc0bc6be0 100644
--- a/src/test/components/MenuButtons.test.tsx
+++ b/src/test/components/MenuButtons.test.tsx
@@ -263,10 +263,10 @@ describe('app/MenuButtons', function () {
         fireFullClick(getPublishButton());
         await screen.findByText(/^(Share|Re-share) Performance Profile$/);
       };
-      // The Download button opens the same panel but with the Download CTA.
+      // The Save button opens the same panel but with the Save CTA.
       const openDownloadPanel = async () => {
-        fireFullClick(screen.getByText('Download…'));
-        await screen.findByText('Download Performance Profile');
+        fireFullClick(screen.getByText('Save…'));
+        await screen.findByText('Save Performance Profile');
       };
 
       return {
@@ -320,7 +320,7 @@ describe('app/MenuButtons', function () {
       const { profile } = createSimpleProfile('nightly');
       const { getPanel, openDownloadPanel } = setupForPublish(profile);
       await openDownloadPanel();
-      await screen.findByRole('link', { name: /Download/ });
+      await screen.findByRole('link', { name: /Save/ });
       expect(getPanel()).toMatchSnapshot();
     });
 
@@ -328,7 +328,7 @@ describe('app/MenuButtons', function () {
       const { profile } = createSimpleProfile('release');
       const { getPanel, openDownloadPanel } = setupForPublish(profile);
       await openDownloadPanel();
-      await screen.findByRole('link', { name: /Download/ });
+      await screen.findByRole('link', { name: /Save/ });
       expect(getPanel()).toMatchSnapshot();
     });
 
@@ -346,7 +346,7 @@ describe('app/MenuButtons', function () {
       navigateToHash('VALID_HASH');
       expect(container).toMatchSnapshot();
       await openDownloadPanel();
-      await screen.findByRole('link', { name: /Download/ });
+      await screen.findByRole('link', { name: /Save/ });
       expect(getPanel()).toMatchSnapshot();
     });
 
@@ -519,13 +519,13 @@ describe('app/MenuButtons', function () {
       expect(getPanel()).toMatchSnapshot();
     });
 
-    it('keeps Download available but locks the options while uploading', async () => {
+    it('keeps Save available but locks the options while uploading', async () => {
       const { openPublishPanel, getPanelForm, openDownloadPanel } =
         setupForPublish();
       await openPublishPanel();
       fireEvent.submit(getPanelForm());
 
-      // The Download button stays in the toolbar while the upload is running.
+      // The Save button stays in the toolbar while the upload is running.
       await openDownloadPanel();
       expect(
         screen.getByRole('checkbox', { name: /Include hidden threads/ })
diff --git a/src/test/components/__snapshots__/MenuButtons.test.tsx.snap b/src/test/components/__snapshots__/MenuButtons.test.tsx.snap
index cfddb3ad72..5fdc46ef1e 100644
--- a/src/test/components/__snapshots__/MenuButtons.test.tsx.snap
+++ b/src/test/components/__snapshots__/MenuButtons.test.tsx.snap
@@ -1814,7 +1814,7 @@ exports[`app/MenuButtons <Publish> can publish and revert 1`] = `
         class="buttonWithPanelButton menuButtonsButton menuButtonsDownloadButton menuButtonsButton-hasIcon"
         type="button"
       >
-        Download…
+        Save…
       </button>
     </div>
     <div
@@ -1887,6 +1887,11 @@ exports[`app/MenuButtons <Publish> matches the snapshot for a compression error
     >
       Share Performance Profile
     </h1>
+    <p
+      class="publishPanelInfoDescription"
+    >
+      Profiles are not saved automatically. To keep a profile, save it to your computer or upload it using Share.
+    </p>
     <p
       class="publishPanelInfoDescription"
     >
@@ -2040,7 +2045,7 @@ exports[`app/MenuButtons <Publish> matches the snapshot for the closed state 1`]
       class="buttonWithPanelButton menuButtonsButton menuButtonsDownloadButton menuButtonsButton-hasIcon"
       type="button"
     >
-      Download…
+      Save…
     </button>
   </div>
   <div
@@ -2088,7 +2093,7 @@ exports[`app/MenuButtons <Publish> matches the snapshot for the menu buttons and
       class="buttonWithPanelButton menuButtonsButton menuButtonsDownloadButton menuButtonsButton-hasIcon"
       type="button"
     >
-      Download…
+      Save…
     </button>
   </div>
   <div
@@ -2136,8 +2141,13 @@ exports[`app/MenuButtons <Publish> matches the snapshot for the menu buttons and
     <h1
       class="publishPanelTitle photon-title-30"
     >
-      Download Performance Profile
+      Save Performance Profile
     </h1>
+    <p
+      class="publishPanelInfoDescription"
+    >
+      Profiles are not saved automatically. To keep a profile, save it to your computer or upload it using Share.
+    </p>
     <p
       class="publishPanelInfoDescription"
     >
@@ -2225,7 +2235,7 @@ exports[`app/MenuButtons <Publish> matches the snapshot for the menu buttons and
         <span
           class="publishPanelButtonsSvg publishPanelButtonsSvgDownload"
         />
-        Download
+        Save
          
         <span
           class="menuButtonsDownloadSize"
@@ -2250,8 +2260,13 @@ exports[`app/MenuButtons <Publish> matches the snapshot for the opened panel for
     <h1
       class="publishPanelTitle photon-title-30"
     >
-      Download Performance Profile
+      Save Performance Profile
     </h1>
+    <p
+      class="publishPanelInfoDescription"
+    >
+      Profiles are not saved automatically. To keep a profile, save it to your computer or upload it using Share.
+    </p>
     <p
       class="publishPanelInfoDescription"
     >
@@ -2344,7 +2359,7 @@ exports[`app/MenuButtons <Publish> matches the snapshot for the opened panel for
         <span
           class="publishPanelButtonsSvg publishPanelButtonsSvgDownload"
         />
-        Download
+        Save
          
         <span
           class="menuButtonsDownloadSize"
@@ -2369,8 +2384,13 @@ exports[`app/MenuButtons <Publish> matches the snapshot for the opened panel for
     <h1
       class="publishPanelTitle photon-title-30"
     >
-      Download Performance Profile
+      Save Performance Profile
     </h1>
+    <p
+      class="publishPanelInfoDescription"
+    >
+      Profiles are not saved automatically. To keep a profile, save it to your computer or upload it using Share.
+    </p>
     <p
       class="publishPanelInfoDescription"
     >
@@ -2458,7 +2478,7 @@ exports[`app/MenuButtons <Publish> matches the snapshot for the opened panel for
         <span
           class="publishPanelButtonsSvg publishPanelButtonsSvgDownload"
         />
-        Download
+        Save
          
         <span
           class="menuButtonsDownloadSize"
@@ -2485,6 +2505,11 @@ exports[`app/MenuButtons <Publish> matches the snapshot for the opened share pan
     >
       Share Performance Profile
     </h1>
+    <p
+      class="publishPanelInfoDescription"
+    >
+      Profiles are not saved automatically. To keep a profile, save it to your computer or upload it using Share.
+    </p>
     <p
       class="publishPanelInfoDescription"
     >