diff --git a/_includes/head.html b/_includes/head.html
index 59691b7..da0854d 100644
--- a/_includes/head.html
+++ b/_includes/head.html
@@ -303,7 +303,7 @@
 
 	<!-- Google Analytics, on the deployed build only: a local serve would count as traffic.
 	     Google signals and ad personalisation are off: this site shows no ads and
-	     needs page counts, not cross-site profiles (see About, "Privacy"). -->
+	     needs page counts, not cross-site profiles. About, "Privacy", is the notice. -->
 	{% if site.ga_tracking_id and jekyll.environment == 'production' %}
 	<script async src="https://www.googletagmanager.com/gtag/js?id={{ site.ga_tracking_id }}"></script>
 	<script>
diff --git a/about.md b/about.md
index c8fec3b..bfcb426 100644
--- a/about.md
+++ b/about.md
@@ -30,8 +30,6 @@ If something here sparks a thought, I'd love to hear it — reach out through an
 
 ## Privacy
 
-This site uses Google Analytics to count page views. It sets first-party
-cookies (`_ga`, `_ga_*`, up to two years) and sends Google the page address,
-the referring page, your browser type and an approximate location. Google
-signals and ad personalisation are off. To opt out, block those cookies or use
-[Google's opt-out add-on](https://tools.google.com/dlpage/gaoptout).
+This site uses Google Analytics, which sets cookies to count page views; block
+them or use [Google's opt-out add-on](https://tools.google.com/dlpage/gaoptout)
+to opt out.