diff --git a/cpp/src/arrow/flight/sql/odbc/CMakeLists.txt b/cpp/src/arrow/flight/sql/odbc/CMakeLists.txt
index a280eb6260f..033a2775b66 100644
--- a/cpp/src/arrow/flight/sql/odbc/CMakeLists.txt
+++ b/cpp/src/arrow/flight/sql/odbc/CMakeLists.txt
@@ -247,7 +247,6 @@ if(ARROW_FLIGHT_SQL_ODBC_INSTALLER)
 
     # Upgrade GUID is required to be unchanged for ODBC installer to upgrade
     set(CPACK_WIX_UPGRADE_GUID "DBF27A18-F8BF-423F-9E3A-957414D52C4B")
-    set(CPACK_WIX_PRODUCT_GUID "279D087B-93B5-4DC3-BA69-BCF485022A26")
   elseif(APPLE)
     # macOS and Linux
     set(CPACK_GENERATOR "productbuild")