diff --git a/packages/stacks-docs/src/docs/public/brand/motion.md b/packages/stacks-docs/src/docs/public/brand/motion.md
index 0a628fe98b..b5226ff930 100644
--- a/packages/stacks-docs/src/docs/public/brand/motion.md
+++ b/packages/stacks-docs/src/docs/public/brand/motion.md
@@ -49,7 +49,7 @@ This should take place over 12 frames or less: 2 for the intro frame, maximum 10
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@@ -150,12 +150,12 @@ If there’s no expectation to subvert, no convention to challenge or no feather
Say this…
Find knowledge to upskill. Reskill. Outskill.
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We can’t promise you a promotion, but we can promise you’ll learn something.
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We can’t promise you a promotion, but we can promise you’ll learn something.
Instead of this…
Supercharge your future
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Access the knowledge you need to boost your skills and transform your career.
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Access the knowledge you need to boost your skills and transform your career.
@@ -186,12 +186,12 @@ If we’re excited about something, we let it show. If we believe in something,
Say this…
One place. A million breakthroughs.
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Join a community of technologists, businesses and developers working things out, together.
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Join a community of technologists, businesses and developers working things out, together.
Instead of this…
The leading place for technical knowledge.
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Here’s to changing the world, one question at a time.
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Here’s to changing the world, one question at a time.
@@ -206,25 +206,25 @@ Like computers, readers have a limit on how much they can process and remember
Structure and scanability
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Write and structure your content in a way that lets people scan and get the most important information. Headlines and subheads are your friend here, as are bullet points, if you’re throwing a lot of information at them.
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Write and structure your content in a way that lets people scan and get the most important information. Headlines and subheads are your friend here, as are bullet points, if you’re throwing a lot of information at them.
Density
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Writing can feel dense if you’re using lots of formal language or the marketing fluff we’ve already highlighted. But also when you’re trying to cram too much into sentences and paragraphs. A good guideline is to try and develop no more than 1–2 ideas per paragraph.
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Writing can feel dense if you’re using lots of formal language or the marketing fluff we’ve already highlighted. But also when you’re trying to cram too much into sentences and paragraphs. A good guideline is to try and develop no more than 1–2 ideas per paragraph.
Control your sentence lengths
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Try to keep your sentences to a maximum of 30 words. There’s a lot of research that tells us the moment they go over that, they instantly become harder to understand. And within that limit, try to vary your sentence length. A nice mixture of short, mid and longer sentences creates rhythm and keeps monotony at bay.
+
Try to keep your sentences to a maximum of 30 words. There’s a lot of research that tells us the moment they go over that, they instantly become harder to understand. And within that limit, try to vary your sentence length. A nice mixture of short, mid and longer sentences creates rhythm and keeps monotony at bay.
Teaching developers. And models.
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Stack Overflow has been the go-to place for technologists to learn for over fifteen years. Now you can license our vital, verified knowledge to train your AI models.
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Stack Overflow has been the go-to place for technologists to learn for over fifteen years. Now you can license our vital, verified knowledge to train your AI models.
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As the go-to place for technologists to learn, Stack Overflow is unmatched for verified technical knowledge, and now you can license that public data – built up over fifteen years of questions and answers posted on our public forum – to train your AI models.
+
As the go-to place for technologists to learn, Stack Overflow is unmatched for verified technical knowledge, and now you can license that public data – built up over fifteen years of questions and answers posted on our public forum – to train your AI models.
@@ -236,10 +236,10 @@ That said, in certain situations the passive voice can help soften a message. Th
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With Stack Internal, your developers can share knowledge and resources with the whole organization, so everyone can find the right answers quickly.
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With Stack Internal, your developers can share knowledge and resources with the whole organization, so everyone can find the right answers quickly.
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With Stack Internal, knowledge and resources can be shared with the whole organization, making answers easily searchable and findable.
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With Stack Internal, knowledge and resources can be shared with the whole organization, making answers easily searchable and findable.
@@ -254,11 +254,11 @@ Learn more about how we dial these aspects of our voice up and down in different
Content Health.
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These posts haven’t been updated for six months. You may want to review them to check if the information is still accurate.
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These posts haven’t been updated for six months. You may want to review them to check if the information is still accurate.
Content Health.
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Things are always changing – we get it. But make sure your team has the right knowledge at hand by updating these old posts.
+
Things are always changing – we get it. But make sure your team has the right knowledge at hand by updating these old posts.
@@ -277,15 +277,15 @@ There are no hard rules around this. It’s about reading the room and thinking
B2B
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When we’re speaking to businesses, our messaging needs to feel professional. So we should focus on Simple over Spirited. The good news is that most B2B messaging is so stuffed with marketing fluff that clear, simple copy is enough to help us stand out and get our message across.
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When we’re speaking to businesses, our messaging needs to feel professional. So we should focus on Simple over Spirited. The good news is that most B2B messaging is so stuffed with marketing fluff that clear, simple copy is enough to help us stand out and get our message across.
In product
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In-product copy is there to guide, not distract. So simplicity is king. That said, there can still be moments where Spirited shines through, for example in a success message or during onboarding.
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In-product copy is there to guide, not distract. So simplicity is king. That said, there can still be moments where Spirited shines through, for example in a success message or during onboarding.
Support
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Someone reading our help center may be feeling frustrated or trying to fix an urgent problem. We should prioritize our Simple pillar to make sure the information they find is clear and easy to understand.
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Someone reading our help center may be feeling frustrated or trying to fix an urgent problem. We should prioritize our Simple pillar to make sure the information they find is clear and easy to understand.
@@ -294,14 +294,14 @@ There are no hard rules around this. It’s about reading the room and thinking
B2C
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Consumers are used to brands talking to them in more relaxed and informal ways, so it’s appropriate for us to bring a little more wit and charm.
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Consumers are used to brands talking to them in more relaxed and informal ways, so it’s appropriate for us to bring a little more wit and charm.
Social Media
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On social media, our content needs to stand out and get noticed. Turning up the Spirited part of our voice can help.
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On social media, our content needs to stand out and get noticed. Turning up the Spirited part of our voice can help.
Email Marketing
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As a one-to-one channel, email marketing helps us build relationships with our customers. Leaning into our Spirited side helps keep our emails engaging, and humanizes us as a brand.
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As a one-to-one channel, email marketing helps us build relationships with our customers. Leaning into our Spirited side helps keep our emails engaging, and humanizes us as a brand.