diff --git a/App/Support/Info.plist b/App/Support/Info.plist
index 1a26dad..96bf03f 100644
--- a/App/Support/Info.plist
+++ b/App/Support/Info.plist
@@ -22,7 +22,7 @@
 	<array>
 		<dict>
 			<key>CFBundleURLName</key>
-			<string>com.substratal.hub</string>
+			<string>com.substratalapps.hub</string>
 			<key>CFBundleURLSchemes</key>
 			<array>
 				<string>substratal</string>
diff --git a/Makefile b/Makefile
index 46febc2..c068853 100644
--- a/Makefile
+++ b/Makefile
@@ -26,7 +26,7 @@ screens:          ## Regenerate ScreenID.swift from the specs (sibling checkout
 	scripts/generate-screen-ids.py $(SPECS)
 
 run-demo:         ## Launch in the booted simulator with demo data, signed in
-	xcrun simctl launch booted com.substratal.hub -demo YES -autoSignIn YES
+	xcrun simctl launch booted com.substratalapps.hub -demo YES -autoSignIn YES
 
 check:            ## Fail if the project, contract or screen registry is out of date
 	xcodegen generate --quiet && git diff --exit-code -- SubstratalHub.xcodeproj
diff --git a/Packages/SubstratalKit/Sources/SubstratalCore/Session/KeychainStore.swift b/Packages/SubstratalKit/Sources/SubstratalCore/Session/KeychainStore.swift
index 3c95695..2e2407b 100644
--- a/Packages/SubstratalKit/Sources/SubstratalCore/Session/KeychainStore.swift
+++ b/Packages/SubstratalKit/Sources/SubstratalCore/Session/KeychainStore.swift
@@ -6,7 +6,7 @@ import Security
 public struct KeychainStore: Sendable {
     let service: String
 
-    public init(service: String = "com.substratal.hub.session") { self.service = service }
+    public init(service: String = "com.substratalapps.hub.session") { self.service = service }
 
     public func read(_ account: String) -> String? {
         var query = baseQuery(account)
diff --git a/README.md b/README.md
index cddd60f..5ad89ff 100644
--- a/README.md
+++ b/README.md
@@ -27,7 +27,7 @@ The app talks to production (`https://api.substratalapps.com`) by default. To ex
 
 ```bash
 make build
-xcrun simctl launch booted com.substratal.hub -demo YES -autoSignIn YES -route /admin/users
+xcrun simctl launch booted com.substratalapps.hub -demo YES -autoSignIn YES -route /admin/users
 ```
 
 `-autoSignIn YES` skips sign-in, and `-route <path>` opens any Hub route as if it were a deep link. Both work in demo
diff --git a/SubstratalHub.xcodeproj/project.pbxproj b/SubstratalHub.xcodeproj/project.pbxproj
index 21c2a27..101c083 100644
--- a/SubstratalHub.xcodeproj/project.pbxproj
+++ b/SubstratalHub.xcodeproj/project.pbxproj
@@ -396,7 +396,7 @@
 					"@executable_path/Frameworks",
 					"@loader_path/Frameworks",
 				);
-				PRODUCT_BUNDLE_IDENTIFIER = com.substratal.hub.uitests;
+				PRODUCT_BUNDLE_IDENTIFIER = com.substratalapps.hub.uitests;
 				SDKROOT = iphoneos;
 				TARGETED_DEVICE_FAMILY = "1,2";
 				TEST_TARGET_NAME = SubstratalHub;
@@ -415,7 +415,7 @@
 					"$(inherited)",
 					"@executable_path/Frameworks",
 				);
-				PRODUCT_BUNDLE_IDENTIFIER = com.substratal.hub;
+				PRODUCT_BUNDLE_IDENTIFIER = com.substratalapps.hub;
 				SDKROOT = iphoneos;
 				SUPPORTS_MACCATALYST = NO;
 				TARGETED_DEVICE_FAMILY = "1,2";
@@ -504,7 +504,7 @@
 					"$(inherited)",
 					"@executable_path/Frameworks",
 				);
-				PRODUCT_BUNDLE_IDENTIFIER = com.substratal.hub;
+				PRODUCT_BUNDLE_IDENTIFIER = com.substratalapps.hub;
 				SDKROOT = iphoneos;
 				SUPPORTS_MACCATALYST = NO;
 				TARGETED_DEVICE_FAMILY = "1,2";
@@ -521,7 +521,7 @@
 					"@executable_path/Frameworks",
 					"@loader_path/Frameworks",
 				);
-				PRODUCT_BUNDLE_IDENTIFIER = com.substratal.hub.uitests;
+				PRODUCT_BUNDLE_IDENTIFIER = com.substratalapps.hub.uitests;
 				SDKROOT = iphoneos;
 				TARGETED_DEVICE_FAMILY = "1,2";
 				TEST_TARGET_NAME = SubstratalHub;
diff --git a/project.yml b/project.yml
index dbb7e7a..af49a01 100644
--- a/project.yml
+++ b/project.yml
@@ -45,7 +45,7 @@ targets:
         UISupportedInterfaceOrientations: [UIInterfaceOrientationPortrait, UIInterfaceOrientationLandscapeLeft, UIInterfaceOrientationLandscapeRight]
         UISupportedInterfaceOrientations~ipad: [UIInterfaceOrientationPortrait, UIInterfaceOrientationPortraitUpsideDown, UIInterfaceOrientationLandscapeLeft, UIInterfaceOrientationLandscapeRight]
         CFBundleURLTypes:
-          - CFBundleURLName: com.substratal.hub
+          - CFBundleURLName: com.substratalapps.hub
             CFBundleURLSchemes: [substratal]
         NSFaceIDUsageDescription: Substratal uses Face ID to unlock administration and to confirm sensitive changes.
         ITSAppUsesNonExemptEncryption: false
@@ -58,7 +58,7 @@ targets:
         aps-environment: development
     settings:
       base:
-        PRODUCT_BUNDLE_IDENTIFIER: com.substratal.hub
+        PRODUCT_BUNDLE_IDENTIFIER: com.substratalapps.hub
         TARGETED_DEVICE_FAMILY: "1,2"
         ASSETCATALOG_COMPILER_APPICON_NAME: AppIcon
         ASSETCATALOG_COMPILER_GLOBAL_ACCENT_COLOR_NAME: AccentColor
@@ -72,7 +72,7 @@ targets:
       - target: SubstratalHub
     settings:
       base:
-        PRODUCT_BUNDLE_IDENTIFIER: com.substratal.hub.uitests
+        PRODUCT_BUNDLE_IDENTIFIER: com.substratalapps.hub.uitests
         GENERATE_INFOPLIST_FILE: YES
 schemes:
   SubstratalHub: